Advertising

Advertising & IMC: Principles and Practice Ninth 9 Edition

Por |2026-08-06T08:37:02+00:00agosto 6th, 2026|

The "Advertising & IMC: Principles and Practice (Ninth Edition)" is a comprehensive textbook focusing on the subjects of marketing, advertising, and promotion. Authored by William Wells, Nancy Mitchell, Charles Wood, and Sandra Moriarty, this hardcover publication by Pearson Education covers key principles and practical applications in the field. With a publication year of 2018 and 672 pages, this textbook serves as a valuable resource for students and professionals in business and economics, providing in-depth insights into the world of advertising and IMC.

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